Publicity on the Internet : Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services
by Steve O'Keefe
Publicity On The Internet is a complete guide to promoting any product, service, person, or event on the Internet and commercial online services. Publicity On The Internet gives precise, comprehensive, and comprehensible information on how to increase traffic at a web site, the planning and promoting of online events, getting media coverage online and off, launching a new product or business, and defending against online attacks. Publicity On The Internet is a detailed nuts-and-bolts manual with step-by-step instructions, checklists, sample documents, links to incredible time-saving resources, and more. The text is highlighted with online marketing horror stories and spectacular successes. Publicity On The Internet will save the reader thousands of dollars in preventable mistakes and be a constant and valued reference book for any online entrepreneurial enterprise.