Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web
by Evan I. Schwartz
The first comprehensive guide to Webonomics - the economics of the World Wide Web - that explains, in nine essential principles, how to market your business using the Internet. The author provides well-written and entertaining field notes on how businesses succeed on the Web. Schwartz illustrates his conclusions, which include such wise gems as "Consumers must be compensated for disclosing information about themselves," with a witty style derived from his experience with both Wired and Business Week.