Enterprise One to One : Tools for Competing in the Interactive Age
by Don Peppers, Martha Rogers
Their 1993 bestseller, The One to One Future, was named "book of the year" by Tom Peters. Now, with The One to One Enterprise, Peppers and Rogers go far beyond theory to show practical strategies for transforming any company into a successful competitor in the age of interactivity. As net users, we have all been subject to cookies and questionaires. This book delves deeply into the need for these and other tools by showing their positive aspects. A must read for both business and the aware consumer as well.